The UN Road Safety Collaboration is organising the global campaign for the Third UN Global Road Safety Week, 4-10 May 2015, on the theme children and road safety: #SaveKidsLives. The campaign seeks to highlight the plight of children on the world’s roads, generate action to better ensure their safety and promote the inclusion of safe and sustainable transport in the post-2015 development agenda. The centrepiece of the #SaveKidsLives campaign, which was launched in November 2014, is a child declaration, developed with input from children around the world. The campaign invites all road safety policy-makers and advocates to “sign it”, “show it”, and “deliver it” to those in charge of road safety in countries and communities during the Week.