The European Commission with the active contribution of  NTUA,  SWOV and KFV has launched a Vulnerable Road Users promotion activity focusing on children, cyclists, pedestrians and Powered Two-Wheelers (mopeds and motorcycles). According to the new Reports from the European Road Safety Observatory, the high vulnerability of non-motorised road users in urban areas is highlighted, with a disproportionately high number of fatalities in these areas for children (46% of total fatalities) and pedestrians (73%), compared to the average for all road users (38%). Recommendations to reduce fatalities among vulnerable users, including infrastructure improvements, protective equipment and vehicle design are also provided.