The European Survey of Road users’ safety Attitudes (ESRA) together with VIAS Institute are organizing the ESRA: 10 years of global road safety insights and impact which will take place in Brussels, Belgium on 24 June 2025. This Event is a unique opportunity to reflect on the evolution of the ESRA initiative and its impact on road safety policy. Key findings from 10 years of research will be presented, unveiling a dedicated report and the new ESRA dashboard, and will be explored how these insights can drive future improvements in road safety. Furthermore, ESRA4 will be introduced, the next phase in the mission to create safer roads through data-driven strategies.