A research titled ‘Modelling driver choices towards accident risk reduction’co-authored by G.Yannis, A.Kanellopoulou, K.Aggeloussi and D.Tsamboulas from NTUA, was published in the Journal Safety Science in April 2005. A questionnaire-based survey was conducted and the stated preference method was used to develop an explanatory model. the application of the model revealed that absolute value of additional trip time – not its percentage change – seems to play the most important role in driver choice towards accident risk reduction independently of the trip duration.