The European Association of Motorcycle Manufacturers (ACEM) together with the Fédération Internationale de Motocyclisme (FIM) have launched “Learn – Ride – Enjoy – Repeat”, a European-wide Campaign designed to encourage novice and experienced riders to take high-quality voluntary motorcycle training. This Campaign aims to inspire European riders to take the next step in their journey by enrolling in certified training programmes, ensuring more riders have access to advanced tools and knowledge to enjoy motorcycling safely and responsibly. The Campaign builds on the success of the European Motorcycle Training Quality Label – voluntary certification of high-quality post-license training courses across Europe. As motorcycling continues to serve as a key mobility and leisure tool for millions across Europe, improving rider safety remains a top priority.