The World Health Organization (WHO) and the Global Alliance of NGO’s for Road Safety have recently published a Guide for Nongovernmental Organizations. This guide is an attempt to define more clearly the role of nongovernmental organizations in the advocacy arena. It is especially targeted towards organizations which operate with limited resources. Moreover, it offers ideas for the types of initiatives nongovernmental organizations might conduct, with a series of related checklists, and case studies from around the world, as well as guiding principles and strategic approaches for more targeted advocacy.