An NTUA Diploma Thesis titled “Cost benefit and acceptance analysis of reducing speed limits in Athens to 30km/h” was recently presented by Stella Roussou. This Diploma modeled Athenians preferences on speed limit reduction and performed the respective socio-economic cost benefit analysis (CBA) of the reduction of crashes and respective casualties, the costs incurred due to the increase in travel time and the benefit from reducing fuel consumption and environmental impact (CO2, NOx, PM emissions). The CBA revealed that the 30km/h speed limit is deemed economically highly viable and worth of implementing.