The European Road Federation (ERF) launched recently its Position Paper towards improving Traffic Signs in European Roads: “Improved Signage for better Roads“. This Position Paper advocates for authorities to avoid or tackle the over-proliferation of traffic signs and to ensure that those installed display a clear message, in order to achieve better road safety and traffic flow, and good use of public resources. Road authorities need to set a multiannual maintenance action plan. The need to adapt to the needs of an ageing driver population, by introducing a minimum maintenance standards for safety critical signs under the Vienna Convention is highlighted. This position paper calls for all stakeholders involved to examine the benefits of greater harmonisation of signs within the Vienna Convention to maximise the safety benefits of new vehicle technologies as well as to provide for a more familiar environment for increasing cross-border traffic volumes.