The European Road Transport Research Advisory Council (ERTRAC) has published the “Safe Road Transport Roadmap – Towards Vision Zero: Roads without Victims”, with the active contribution of NTUA. The main objective of this ERTRAC roadmap is to provide a joint stakeholder view on the road safety research needs in Europe. The roadmap is based on the current state of the art and the identified challenges to reach the ambitious goals set for the EU. In this roadmap, ERTRAC proposes a set of eleven high priority road safety research and innovation needs, which should be implemented by providing ample room for citizens and road users themselves to engage.