The European Transport Safety Council (ETSC) has released a new film that makes the case for making overridable Intelligent Speed Assistance (ISA) a standard feature on all new vehicles in Europe. The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year. A major study published last year by the European Commission found that Intelligent Speed Assistance (ISA) is one of several new vehicle technologies which are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.