Τhe European Transport Safety Council (ETSC) has recently published the 45th PIN Flash Report titled “Reducing Older People’s Deaths on European Roads”. This report highlights road safety challenges faced by older road users examines the latest data regarding road deaths of older people across the EU and other countries that form part of ETSC’s Road Safety Performance Index (PIN) programme. Key measures aimed at reducing risks for older road users, encompassing strategies that address behaviour, infrastructure and vehicle safety, are provided. Remarkable is that 55% of older people road deaths are vulnerable road users, while one third of them are pedestrians.