Τhe European Transport Safety Council (ETSC) together with the Flemish Foundation for Traffic Knowledge (VSV) and Fundación MAPFRE have recently published the LEARN! Manual envisaged as a starting point for those who design, test, implement and evaluate educational activities on traffic safety and mobility, and are embarking upon the creation of new, or updating existing, activities. The new resource should also be useful to Ministries, Authorities, Schools and Organisations when deciding on which activities and projects to buy or fund.