The European Commission with the active contribution of  NTUA,  SWOV and KFV  launched a safe mobility promotion activity focusing on vulnerable road users, providing in-depth analysis of road safety for cyclists, pedestrians, powered two-wheelers, and users of personal mobility devices. According to the new Reports from the European Road Safety Observatory, one key finding shows that infrastructure improvements, such as segregated bike lanes, significantly reduce the risk of serious accidents for cyclists. As for pedestrians, older individuals are disproportionately represented in fatality statistics. Powered Two-Wheelers face a significantly higher risk of dying on European roads compared to other motor vehicle users. The PMD report reveals a sharp rise in incidents involving e-scooters, particularly in cities and highlights the need to address aspects relating to the vehicle, infrastructure and rider behaviour to address this emerging challenge.