The European Commission with the active contribution of NTUA, SWOV, VIAS Institute and KFV has published at the European Road Safety Observatory, the Traffic Safety Culture Thematic Report which emphasizes on growing a positive Traffic Safety Culture (TSC). This Thematic Report highlights that TSC encompasses shared values, norms, and attitudes that impact behaviours across the road system, influencing not only individual road users but also key stakeholders such as public authorities, private companies, NGOs, vehicle manufacturers, and infrastructure designers. An important way to leverage TSC as a concept to improve road safety is through organisations and companies, also preventive efforts to tackle risk behaviours should be made, ideally by focusing on long-term behavioural change.