The new Forever Open Road website has been launched by FEHRL. The vision behind the Forever Open Road programme is to focuss on the best of existing technologies and the best of those to come. Many of the required solutions exist already from previous research, but are not (yet) implemented to their full potential; some innovations will be developed in the short-term, and others at an earlier stage of development with implementation in the longer term. Investigation on the untapped potential and the eventual barriers to their implementation will undoubtedly offer quick wins to the road operators.