A film to raise awareness of the road safety crisis, directed by Luc Besson is now a part of the #SAVEKIDSLIVES campaign on road safety of the FIA and FIA Foundation, the international motoring federation. According to World Health Organisation figures, 500 children are killed each day in road crashes globally. In a bid to raise awareness of this road safety crisis, Jean Todt, President of the FIA, and Special Envoy of the UN Secretary General for Road Safety, turned to world renowned film director Luc Besson to deliver a potent visual message highlighting the road dangers facing children around the world.
The film is a shocking wake-up call and was shot on location in South Africa and Paris demonstrating the dangers faced every day by children on their journey to school, whether caused by the lack of safe infrastructure in the townships of South Africa or by the heavy traffic of a major European city.